For UK trades, local services and small teams
See what’s stopping customers choosing you.
We check your Google profile, website, search and tracking, then tell you the three things worth fixing first. In plain English, from £79.
Three things worth fixing first
A fictional business. Your report covers the same 26 checks.
Where to start
What do you need help with?
Pick the problem that sounds most like yours. Every option has a fixed price and a clear result.
Customers can’t find me on Google Maps
GBP Fix, your Google profile, fixed.
£79 one-offSee how it worksI don’t show up when people search for what I do
Local search fixes, pick only the ones you need.
From £49Choose your fixesMy website lets me down, or I haven’t got one
Websites, with a free draft before you pay.
From £499, or £99 a monthSee the before and afterI miss calls and enquiries while I’m working
Growth Plus, missed-call text-back, review requests and quote follow-up.
£549 a monthSee what’s includedI don’t know which adverts or enquiries are working
Tracking and ads setup, built in your own accounts.
From £149See the differenceI lose hours chasing enquiries, bookings and invoices
AI and automation, with a person in charge of anything that matters.
From £350 setupExplore the workflowsHow it works
Paid on Monday. Clear on Wednesday.
No sales calls and no jargon. You pay, answer a short brief, and a person reviews everything before it reaches you.
- Choose and paySecure card payment. Apple Pay and Google Pay work too.2 minutes
- Tell us about your businessA short brief: your links, services, area and anything that bothers you.5 minutes
- We review the evidenceYour Google profile, website, search and tracking, checked against a fixed list.Hours 1 to 24
- A person checks every findingNothing reaches you until it has been read and signed off by a human.Before it leaves us
- Your report arrivesPlain English, with the three things worth doing first, and what to do next.Within 48 hours of your brief
Do these three first
- Reply to your Google reviews. 41 are waiting, and replies are a signal you fully control.
- Put a tap-to-call button at the top of every page. On mobile your number is three scrolls down.
- Add tracking before spending on ads, so you can see which enquiries came from where.
What you get
A report you’ll actually read.
- Three priorities, not thirty26 checks go in. You get the three changes most likely to bring in enquiries, in order.
- Checked by a personEvery finding is read, checked and signed off by a person before it reaches you.
- Written for you, not for marketersEvery point says what we found, why it costs you customers, and how to fix it. Do it yourself or hand it to anyone.
£1m
to £100mHelped grow a UK brand from £1m to £100m, leading performance marketing for six years.
Why Baseline exists
“The biggest wins in growing a £100m business came from the basics: being easy to find, making it easy to say yes, and measuring what works. Most small businesses never get that advice, because agencies price them out. Baseline is that advice, at a price that makes sense.”
M. J-R, founder. Great Moulton, Norfolk
Google Business Profile
Your profile is your shop window.
For many local customers, your Google profile is the first thing they see. These are the gaps we find most often.
- A single, generic categoryFewer searches
- No bank holiday hoursWasted journeys
- Reviews left without a replyLost trust
- Photos that are years oldLooks closed
Watch each gap get fixed, or tap one.
Monthly plans
Steady progress beats a big push.
Every month builds on the last. Growth Basics keeps your Google profile and search improving. Growth Plus adds the follow-up: missed calls, review requests and quotes.
- Wk 1ReviewYour profile, reviews and anything that changed
- Wk 2ImproveA Google profile update and up to three improvements, or a clear reason why we held
- Wk 3ReportA one-page summary and a 20-minute check-in
- Wk 4PlanNext month lined up, so nothing starts from zero
Beyond the audit
When you’re ready to fix things.
Most audits point to one of these. We can do the work, or give you a clear brief for whoever does.
Websites
From £499, or £99 a monthA website built from your Google profile and reviews. See a free draft before you pay anything.
See the before and afterGet found
From £49, pick what you needService and town pages, titles and local signals that help the right people find you.
See the search demoTracking and ads setup
From £149, pick what you needKnow which calls, forms and bookings came from where, before you spend a penny on ads.
See the differenceAI and automation
Let the repetitive jobs run themselves.
Practical automations for jobs you already do by hand. People stay in charge of anything unusual, sensitive or financial.
Questions
Good to know.
Anything else, ask us directly. One of the team replies within 24 hours, Monday to Friday.
Who is Baseline for?
Sole traders and small teams who rely on local customers or enquiries: trades, cleaners, driving instructors, salons, studios and similar. If you have a website or a Google profile, we can help.
Do I need to give you access to my accounts?
No. The GBP Fix and the audit work from what is public plus your short brief. If you want us to make changes for you, you can add us as a manager and remove us afterwards.
What if I don’t have a website yet?
The audit still works. We will score what exists, and the report will tell you whether a website is the right next step or whether your Google profile should come first.
How is this different from a free online checker?
Free tools produce a list of technical warnings and tick boxes for which tools are installed. We judge what matters for how your business actually wins customers, tell you the three things to fix first and how, and a person checks every word.
Can I cancel Growth Basics?
Yes. There is no minimum term. Give 30 days’ notice and it stops.
Is it tax deductible?
Marketing services bought for your business are usually an allowable expense. Your accountant can confirm for your situation.
Know where you stand by the end of the week.
Start with the Foundations Audit. If we can’t find at least three things worth fixing, we’ll refund you in full.